Now that we have a better understanding of which social media platforms are right for your business, we can talk about how often you should be posting there. This is one of our most-asked questions!
We’re here to keep it real with you, so we’ll tell you right off the bat that all those “suggestions” you’ve seen in the past recommending you to post once every 15 minutes on Twitter or once an hour on Facebook and Instagram are NOT realistic unless you’re running a page with hundreds of thousands of followers.
So if you’re looking for some real guidelines and suggestions for how much you should actually post on your business’ social pages, you’ve come to the right place.
Before we start talking numbers, it’s important to remember that you should never post something on your page just because you know you “need” to post something. Don’t force it. Each post you share on social media should have a specific goal in mind. Keep your audience engaged by posting about things they actually care about — high quality content.
Now, for what you came here for.
Here are our recommended guidelines for how often you should be posting on Facebook, Instagram, Twitter and LinkedIn.
In general, if you’re sitting on piles and piles of high quality content that your audience would find interesting, you should be posting once per day on Facebook. If you’re not that lucky and it’s a bit more of a challenge for you to create compelling content, we recommending posting no less than two to three times a week on Facebook.
Here’s the bottom line: If your page has anywhere between 500 and 15,000 fans, you should be posting to Facebook 3-7 times a week.
Driven by photos and striking visuals, whatever you share on Instagram needs to be appealing to the eye. Our recommendations for posting on Instagram are similar to the guides we gave you for Facebook. Ideally, once per day is golden, but if that just isn’t feasible, aim for a minimum of 3 times a week.
Twitter is a much different beast than Facebook and Instagram because it’s always moving so quickly. This means your Tweets have a very short amount of time to get noticed by your followers. There is such a large amount of content being shared every second on Twitter, so it’s important to post a bit more to stay relevant.
While we know it’s not exactly practical to ask a small business owner to Tweet 30 times a day, it’s more likely they would be able to Tweet 3-5 times a day.
Here’s what we recommend: aim to Tweet 3-5 times a day. This doesn’t mean you have to write five separate posts. Plan to write three pieces of your own original content, and then retweet some relevant posts from other people you follow.
Voila! It’s much easier when you get in the habit of checking Twitter a few times a day and spacing out your posts so it’s not blasted out all within a ten minute span.
***Now is also a great time to remind you that you shouldn’t only be posting about your business. Look for opportunities to get involved in conversations that are relevant to your business and industry. For example, an outdoor clothing company should look for opportunities to join in on conversations where people are talking about specific outdoor activities!***
Try not to neglect your LinkedIn business page! We often see that business owners create a LinkedIn page when they first start their business, then totally forget about it and don’t share posts very often if at all. (We’ll admit, it’s not quite as glamorous as it’s social media cousins, but can still play a vital role in growing your business and gaining more exposure)
LinkedIn is an easy one! We recommend posting no more than once a day (Monday through Friday). Ideally, we recommend posting to LinkedIn 1-2 times per week. LinkedIn is a great place to share relevant industry articles as well as your own blog posts to position yourself (and your business) as an expert in your field.
Now that you know how often you should be posting to Facebook, Instagram, Twitter and LinkedIn, our next blog post will focus on the optimal times you should be sharing posts on each platform.
We hope these guidelines give you a clearer view on how to simplify social media for your business. If you have any questions regarding your business’ social media, or want to continue the conversation, give us a shout on Facebook, Twitter or Instagram. We’re here to help!
Thanks for reading!
Your friends at Rosey Social🌹